How To Fix Your Slow eBay Sales 2023 – Solid Tip #1
Scarcity Manager is putting out a series of video tutorials offering solid tips to fix your eBay sales if things are tanking for you.
Our joint founder has over 25 years selling on eBay, is a best-selling author and professional eBay speaker and dropshipping expert.
How To Fix Your Slow eBay Sales
Okay, so in the first of this series on how to fix your slow eBay sales, this is tip number one. Tip number one is optimizing your eBay title. As we can see here this seller is definitely not optimizing their eBay title. So eBay allows 80 characters in your title.
You need to use it or lose it. This example, they’re using 79 characters and making full use of the 80 characters. And here we’re only seeing 13 characters used. Okay? So in this one we’re show casing that’s their best effort and surprise browser have not sold any as yet. Okay, so let’s talk keywords. Every relevant keyword can increase traffic.
So extra keywords themselves do not increase traffic but relevant keywords do extra. Every extra relevant keyword can potentially double your traffic or even more. So how do you find relevant keywords? Study your competition. What are the eBay mega stores doing? Look carefully at your product. Make a list.
Use the free eBay order suggestion tool Amazon order suggestion tool and the Google Order suggestion tool. And lastly, the Google Keyword Planner. You can use it for free but there’s a catch that they do require you to create a account for that. And if you want to see a video on that please leave a comment below and we’ll make a video on how to make an account for that. Okay, so let’s go through this list.
So first we want to study our competition. So typing in baby bath,for instance, into eBay it’s going to come up with someof the best sellers on the top. So don’t reinvent the wheel. Start by looking at what your competition is doing. Make note of what keywords they’re making use of and have a look at their sales as well. So having a look at their sales here you can see this one sold 88 and it’s trending so it’s doing well.
Okay, so check out thee Bay mega stores, look at their titles, see how many characters they’re using what keywords they’re using,and take note of, you know how they’re laying out their listing titles. So even for completely different products this is a mega seller. You can see that they’reputting the brand name if it’s applicable, it’s not applicable to the example we’re using,but this scooter does have a brand name.
They put that right upat the beginning and then what the actual actually the item is, which is a scooter. So another important thing is that each of the words is capitalized with a capital letter. Okay, so let’s jump into how to actually find some keywords for your title. So the first free tool is eBay’s auto suggestion tool.
So we’ll start with the bare bones and just type in baby bath. And already we can See we have five potentially good new keywords that we can jot down on our list. Okay, so next we’re going to go to Amazon and see what they suggest. So again, we’ve just typed in baby bath and these here aren’t really applicable to our item.
However, we do have an awesome relevant keyword which is specialized and is relevant for our baby bath ’cause it does fold up. Okay, so still staying on Amazon’s auto suggestion tool. Now we’re going to typein baby bath back here. We typed in just baby bath. So we’re going to drill down. And here I think the word safety that people are typing in could be really useful as well. So we’ll add that to our list. Okay, so now we’re going to go to Google.
So we are going to type in baby bathtub to drill down a bit so we can get some more specialized keywords. So here we’ve got five more withstand for showers, seats, support, and hose. So make a note of those. Okay, so the last thing is look at your product, like write down its features, its specs,all the benefits it has. So in this one particular this particular product, it collapses. You can fold it up the agerange, you know, with a pillow you can put a younger infant in it and then take the pillow out and you’ve got more room.
It does have the pillow, the colors flat packs, freezy, storage, et cetera. And the materials that is made out of. So any of these things that you might not use in your title you can keep it up your sleeve and put it in your ad copy for your item description. Okay, so just, this isn’t ouritem, but just for an example if you have a brand name and specs here is something that is applicable. So this does have a brand name and they’ve put the specs in there.
And as is recommended, itgoes right at the beginning of the title and each ofthe words is in capitals. Okay? So to count how many characters you’re using up there’s free character counting tools on the net. I’m using this one here,which is letter count.com. What you got to do is copy your your title straight from eBay stick it in here, click on count characters and it will tell you how many characters.
So you can do that, you know with as many of your competitors you like post reset put in a new one and you can take a note of how many characters. So for instance, now we’regoing to make a list. We’ve got a list of three of the top-performing listings for this baby bath. Okay? So this one has the most with 79 characters being used up. So there’s only one spare. However, I did notice, andthat’s why I put it in red that they’ve used baby bath twice.
So the second lot is basically redundant. So I can use this formatand get rid of baby bath and then I’ve got some extra characters. So what I’ve done is I’ve underlined some keywords which I think are important and might be useful for this product. So for instance, foldable and collapsible to meare really important.
The fact that it’s got apillow, soft toddler, okay bathtub as one word can be helpful because that’s a different search term than just bath space. Tub safety is something as we saw above in our Amazon Auto suggests that people are also looking for. So using our character counter I can see how many character seach of these titles has. And then I built my own. So I have with a little bit of creativity come up with exactly 80 characters.
Now, of course, you know getting close 76, 79 is good enough. I just happened to hit the mark here and I’m pretty happy with the keywords that I’ve used. So we have our winner, as you can see, I’ve typed it into our character counterand it has 80 characters here. So our winning title is Collapsible Baby, bathtub, safe falling Soft Mat Pad, foldable Seat, bathtub, pillow.
So we are really making use of every keyword that is relevant that eBay allows for our title. Okay, I just jumped ahead again. Whoops. Okay, so I just wanted to point out that you can actually use an identical title. These two titles here from different sellers are identical with the difference that the, this one has a subtitle. However, if you look at it,they’re identical titles.
And these are both best selling items. So you can have the exact same title as another seller. Okay? So what to do and whatto don’t do these things. Look at your competition put the product name at the beginning of your listing and the product specs if that’s applicable. Daisy use eBay’s Auto suggestion tool. Use Amazon’s order suggestion tool.
Googles, what are the mega stores doing? Have a look at them. You know, they know what they’re doing. They’re not a mega store by accident. Use your full 80 character limit or as close to it as possible and put the first letter of each word in capitals. So don’t do these things. Don’t keyword stuff for the sake of it. Don’t use words like free shipping or hot sale.
Don’t use sales pitches. People aren’t going to be typing in sales pitches into the search term. Don’t use specialized words that aren’t applicable and don’t be lazy and underutilize your allowance. Okay, so that’s it for this video tutorial until we come up with tip number two. These are other video tutorials that you can use to increase sales that Scarcity Manager has.
So we have our competitor Price Tracker. You can keep try, you can keep track of your supplier’s prices with scarcity manager’s software to help increase your sales. You can either choose to match their price exactly or keep a tiny, tiny, tiny percentage below their price. Okay? So you’ll be warned when your competitor changes their price and then you can tweak your price accordingly. So I will put a video link for that. And also another one thatcan help you increase your sales big time isour scarcity feature.
So that is good old fomo or Fear of Missing Out. Oh, there’s only one left. I’ll buy it now. Okay, that’s a scarce, a feature we offer on our Scarcity manager software on all platforms. Okay? So I’ll leave a link to that below. Okay? I hope you enjoyed this video. If you want to find out more we’re putting out more in this series. Consider subscribing to our channel and check out our blog on manager.
In this video series, we will be sharing some of his knowledge as a new solid tip each week.
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